New Electronic Friends

Voice recognition is arguably the most high-profile example of the power of artificial intelligence. We’re not only changing the way we interact with devices, but we’re giving machines unprecedented freedom of expression. As this technology evolves, are we truly prepared for a future of smarter, more conversant devices? 

To answer this question and to understand the level of awareness around machine learning today and how it’s being used., we commissioned a special report from Northstar Research.

The report ‘New Electronic Friends’ reveals:

  • How people view machine learning-enabled devices today
  • What potential they see with more automated, voice-powered technologies
  • What issues concern them the most.


New Electronic Friends Arm and Northstar Report

Download your copy of the report to learn more.